Privacy Policy

Effective Date: October 19, 2026
Last Updated: October 19, 2026

1. Our Approach to Privacy

Welcome to CHARD MODE LTD.

When you browse our clothing collections, place an order, or contact us for assistance, you may share personal information with us. We recognise the importance of handling that information responsibly.

This Privacy Policy explains what information we collect, why we use it, who may receive it, how long it may be retained, and the choices available to you.

This policy applies to personal information processed through our online store at https://chardmode.net, including shopping activities, customer enquiries, order fulfilment, and related services.

We aim to handle personal information in accordance with applicable privacy legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and relevant electronic communications requirements.

2. The Business Responsible for Your Information

For personal information processed in connection with our own online retail activities, CHARD MODE LTD generally acts as the data controller.

Our business details are:

Legal Business Name: CHARD MODE LTD

Registered Address:
48 AVONDALE ST
ABERCYNON
MOUNTAIN ASH
MGLAM
UNITED KINGDOM
CF45 4YY

Website: https://chardmode.net

Privacy Contact Email: payment@chardmode.net

Telephone: +44 7883404559

You can use these contact details to ask questions about this policy or submit a request concerning your personal information.

3. Information We Receive

The personal information we process depends on how you interact with our website.

A. Information Provided During Checkout

When you purchase clothing from our store, we may collect:

• Your name.

• Email address.

• Telephone number.

• Billing address.

• Delivery address.

• Products ordered.

• Selected sizes and colours.

• Order value and transaction details.

• Delivery preferences.

• Information necessary to manage your purchase.

This information helps us process and fulfil orders.

B. Information From Customer Enquiries

If you contact us about clothing sizes, delivery, returns, refunds, or other matters, we may retain relevant information from your correspondence.

This may include your contact details, order number, enquiry history, photographs you voluntarily provide, and the information necessary to resolve your request.

C. Technical and Browsing Information

When you visit our website, certain information may be collected automatically by our website infrastructure or enabled service providers.

Depending on the technologies in use, this may include:

• IP address.

• Browser and device information.

• Operating system.

• Website pages viewed.

• Approximate location derived from technical data.

• Referring website.

• Session information.

• Shopping basket activity.

• Cookie and similar technology identifiers.

The extent of this collection depends on our website configuration and your applicable privacy preferences.

D. Marketing Preferences

If you subscribe to promotional communications, we may collect your email address, subscription status, communication preferences, and relevant consent records.

We use this information to manage marketing communications in accordance with applicable law.

4. Payment Information

Payments made through our online store are processed using the payment methods and payment service providers available during checkout.

Depending on the service used, payment providers may process card information, billing details, transaction identifiers, payment authentication information, and fraud prevention data.

CHARD MODE LTD does not intend to store complete payment card numbers or card security codes on its own website servers.

Payment providers may act as independent controllers or processors for different activities, depending on their services and contractual arrangements.

We recommend reviewing the privacy notices of the payment providers available at checkout.

5. Why We Process Personal Information

We use personal information for purposes connected with operating our online clothing store and providing customer services.

We do not use personal information for unrelated purposes without an appropriate legal basis.

6. Our Legal Bases for Processing

Under the UK GDPR, personal information must be processed using an appropriate lawful basis.

Depending on the activity, we may rely on:

Performance of a Contract

Where processing is necessary to accept, manage, or fulfil an order, arrange delivery, or provide related customer services.

Compliance With a Legal Obligation

Where information must be processed or retained to meet legal, tax, accounting, or consumer protection requirements.

Legitimate Interests

Where processing is necessary for legitimate business purposes, such as maintaining website security, preventing fraud, or responding to certain enquiries, provided those interests are not overridden by individual rights.

Consent

Where you choose to receive certain marketing communications or permit non-essential cookies and similar technologies.

You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

7. Shopify and Website Infrastructure

Our online store is operated using Shopify.

Shopify and its associated services may process information necessary to support:

• Website hosting.

• Shopping basket functionality.

• Checkout operations.

• Order management.

• Store administration.

• Security and fraud prevention.

• Customer account features, where enabled.

The specific processing arrangements depend on the services used and the applicable contractual terms.

For additional information about Shopify’s privacy practices, please visit:

https://www.shopify.com/legal/privacy

8. Service Providers and Information Sharing

We may disclose relevant personal information to service providers where necessary for legitimate business operations.

These may include:

Delivery Partners

Shipping providers may receive the recipient’s name, delivery address, telephone number, and other information reasonably required to deliver an order.

Payment Providers

Payment providers process information necessary to authorise transactions, manage payment security, and address payment-related issues.

Technology Providers

Hosting, security, and website service providers may process information required to operate or protect our online store.

Customer Communication Services

Where enabled, email or customer support services may assist us in communicating with customers.

Analytics and Advertising Providers

Where used and legally permitted, analytics or advertising services may receive information necessary for their disclosed purposes.

Professional Advisers

We may share relevant information with accountants, legal advisers, or other professional service providers where reasonably necessary.

Public Authorities

Information may be disclosed where required by law or a valid legal process.

We do not sell customer contact lists or payment information to data brokers.

Certain advertising-related disclosures may nevertheless qualify as a “sale” or “sharing” under particular privacy laws. Where such laws apply, we will provide the required notices and choices.

9. Cookies and Online Tracking

Cookies and similar technologies may be used to operate website features, remember preferences, maintain security, and support other enabled services.

Our website may use:

• Strictly necessary cookies.

• Functional cookies.

• Analytics cookies.

• Advertising or marketing cookies, where enabled.

We seek consent before using non-essential cookies and tracking technologies where required by applicable law.

You may manage your preferences through available website privacy controls or relevant browser settings.

For more detailed information, please refer to our Cookie Policy.

10. Email Marketing and Promotional Messages

If you have subscribed to receive promotional communications, we may send information about available clothing, collections, promotions, and relevant store updates.

We will only send electronic direct marketing where permitted by applicable law.

You may unsubscribe by using the unsubscribe link in a marketing email or by contacting payment@chardmode.net.

Opting out of marketing does not prevent us from sending necessary transactional messages, such as order confirmations, delivery updates, or responses to customer enquiries.

11. International Data Processing

Some of the technology and service providers used to operate an online store may process personal information outside the United Kingdom.

Where UK personal information is transferred internationally, we will apply safeguards required by applicable data protection law.

Depending on the circumstances, these may include UK adequacy regulations, approved contractual safeguards, or another legally recognised transfer mechanism.

We aim to ensure that international processing arrangements provide appropriate protection for personal information.

12. How Long We Keep Information

We retain personal information only for as long as necessary for the purposes for which it was collected, including applicable legal obligations.

Retention periods may vary according to the category of information.

For example:

• Order records may be retained for accounting, tax, and legal purposes.

• Customer correspondence may be retained while an enquiry or dispute is being addressed and for a reasonable period afterwards.

• Marketing subscription information may be retained while the subscription remains active or as necessary to maintain suppression records.

• Security information may be retained for a period appropriate to the relevant security purpose.

• Cookie-related information may be retained according to the applicable technology and configuration.

Certain UK financial and tax records may need to be retained for six years or another legally applicable period.

When information is no longer required, we aim to delete it, anonymise it, or otherwise dispose of it securely.

13. Protecting Personal Information

We take reasonable technical and organisational measures to safeguard the personal information processed through our business.

Depending on the relevant systems, these measures may include:

• Encrypted website connections.

• Restricted access to administrative systems.

• Appropriate account authentication.

• Established payment processing services.

• Security monitoring.

• Access controls for customer records.

• Measures to reduce unauthorised disclosure.

No online system can be guaranteed to be entirely free from security risks.

Customers should also take reasonable precautions when using online services, including protecting account credentials and avoiding the disclosure of sensitive information through unsecured channels.

14. Your Privacy Rights

Under the UK GDPR, individuals may have rights relating to their personal information, subject to applicable conditions and exceptions.

These include:

Access: Request confirmation of whether we process your personal information and obtain a copy where applicable.

Rectification: Ask us to correct inaccurate or incomplete information.

Erasure: Request deletion of personal information in circumstances where the law provides this right.

Restriction: Request that certain processing activities be restricted.

Data Portability: Receive certain personal information in a structured, commonly used, machine-readable format where the legal conditions apply.

Objection: Object to processing based on certain lawful bases, including direct marketing.

Withdrawal of Consent: Withdraw consent where consent is the basis for processing.

Automated Decision-Making: Exercise applicable rights relating to qualifying solely automated decisions that produce legal or similarly significant effects.

To submit a request, please email payment@chardmode.net.

We may need to verify your identity before responding.

We generally respond to valid requests within one month, subject to any extension permitted by law.

15. Privacy Choices for International Customers

Customers outside the United Kingdom may have additional rights under privacy legislation applicable to their location.

Depending on the jurisdiction and whether the relevant law applies to our activities, these may include rights to access, correct, delete, or restrict certain uses of personal information.

Where legally required, we will provide additional disclosures or methods for exercising these rights.

International customers may contact us using the details in this policy.

16. Children’s Personal Information

Our website is intended for general retail shopping and is not specifically directed towards children.

We do not knowingly collect children’s personal information in violation of applicable law.

If we become aware that personal information has been collected unlawfully from a child, we will take appropriate steps to address the matter.

Parents or guardians may contact us with relevant concerns.

17. External Websites

Our website may contain links to independent third-party websites or services.

These external websites may collect and process information under their own privacy notices.

We encourage visitors to review those notices before providing personal information.

We are not responsible for independent third-party privacy practices outside our control, except where applicable law provides otherwise.

18. Privacy Complaints

If you have concerns about how your information is handled, you may contact us at:

payment@chardmode.net

We will review your enquiry and aim to respond appropriately.

You also have the right to complain to a relevant data protection supervisory authority.

In the United Kingdom, this is the Information Commissioner’s Office (ICO).

ICO Website: https://ico.org.uk

You do not need to contact us before exercising your right to complain to the ICO.

19. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, technology, or applicable legal requirements.

Any revisions will be published on this page with an updated last-updated date.

Where required by law, we will provide additional notice or obtain consent before making relevant changes to our processing activities.

20. Contact CHARD MODE LTD

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

CHARD MODE LTD

Registered Business Address:
48 AVONDALE ST
ABERCYNON
MOUNTAIN ASH
MGLAM
UNITED KINGDOM
CF45 4YY

Website: https://chardmode.net

Email: payment@chardmode.net

Telephone: +44 7883404559

Customer Service Hours:

Monday – Friday: 9:00 AM – 5:00 PM (UK Time)

Saturday, Sunday & UK Public Holidays: Closed

We aim to respond to general enquiries within 1–2 business days. Formal privacy requests will be handled within the applicable legal timeframes.

© 2026 CHARD MODE LTD. All Rights Reserved.